Digital Marketing Campaign

UAB Collat School of Business Digital Marketing Campaign broken down into five projects.

1. Audit & Gap Analysis 

2. Storytelling Exercise & Campaign Concept Pitch

3. AI Tool Exploration

4. KPI Development & Campaign Dashboard Design

5. Comprehensive Digital Marketing Strategy
Digital Marketing Strategy Presentation
by Sarah L. Minor, MS, MBA

MBA 657: Digital Marketing Topics — Digital Marketing Strategy Campaign for UAB Collat School of Business

Digital Marketing Strategy Assets
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