Marketing Campaign

UAB Collat School of Business Digital Marketing Campaign broken down into five projects.
Projects in Order
Click on the links below to read more about the projects. 
1. Audit & Gap Analysis 

2. Storytelling Exercise & Campaign Concept Pitch

3. AI Tool Exploration

4. KPI Development & Campaign Dashboard Design

5. Comprehensive Digital Marketing Strategy
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Digital Marketing Strategy Presentation
by Sarah L. Minor, MS, MBA
Digital Marketing Strategy Assets
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