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The 4th Avenue Theatre District Campaign

Abstract symbols of spotlights and stars with bold and complimentary colors gives the logo a way to showcase the 4th Avenue area in downtown Birmingham. The wordmark surrounds the logo, framing its planned placement.
The logo symbolizes the entertainment district in a more abstract way that can be mirrored with the colored spotlights of the stage. The three spotlights reference the three theaters it is compromised of. By utilizing abstracted spotlights and stars, the logo announces its presence back onto the entertainment grid. Represented here are also advertisements, signage, and merchandise for promotional and other uses.
Merch
Merch
Wayfinding
Wayfinding
Bus stop ad
Bus stop ad
sketches
sketches
magazine ad
magazine ad
magazine ad
magazine ad
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